In its current special exhibition “Sagenzauber” (Magic of the fairytales), the Museum Burghalde in Lenzburg is dedicated to old stories and thus to intangible cultural assets. With ChatGPT, Midjourney, Sora, Stable Studio and other applications, artificial intelligence (AI) has opened up a wealth of new possibilities across almost all sensory channels. Used sensibly and effectively, the enormous potential of these technologies have be used for communications and the creative process. Immersive worlds emerge and allow us to dive into multisensory, reinvigorated narratives. It is the museums task with this exhibition and thematic year to strengthen the cultural-historical conscience and thus contribute to the identity of the city and region of Lenzburg. To do this, a memorable visual should be found for the various communication channels, including the accompanying publication and the poster.

When researching the topic of old stories, it became clear that Lenzburg is rich in old stories and traditions. No wonder, as the city and region have experienced an eventful history. The legendary stories mostly arose from historical events – or from some authors desire of storytelling. The exhibition portrays various personalities and their cultural, editorial and scientific activities. The leap from analogue to digital and from tradition to innovation will be staged several times during the theme year and made accessible to interested audiences via various communication formats. The topic can be experienced in the exhibition, the publication and other public activities via various formats. Ultimately, the insight gained from the design process is that even with augmented reality (AR), virtual reality (VR) and QR codes, everything basically revolves around poetry and truth – in the spirit of the old stories. Ultimately, the digital re-enactment of sagas and legends, myths and fairy tales contributes to their preservation.

The magic of the animated stories was the focus of the visualization. A wise wizzard generated by ai has been animated and made visible by scanning the code for the various golden framed baroque mirrors in the exhibition but also in the printed version in the book and on the poster campaign. For a traditional event in Lenzburg, the fountain of the museum has been thematically decorated and the wizzard appeared as a virtual ghost.

Describing the main visual, the opened book is a symbol of traditional knowledge, history and stories, when worlds open up through the readers own imagination, symbolized by the fairy. Ultimately, intangible cultural assets must be seen as an essential aspect of identity. Lenzburg Castle in the background is one of the most impressive hilltop castles in Switzerland. The dramaturgy of the stories is represented by the dragon. The art of storytelling keeps the old stories alive.