Platinum Winner of the Architecture & Design Collection Awards 2023

Inside Out, A History of Korean Photography 1929~1982

Communication & Web Design
Editorial & Publication Design

Architect / Designer:

Kim Sunghoon

Studio:

hej

Design Team:

Kim Sunghoon / Creative Director
Kim Jeehyun / MUSEUM HANMI Curator

Country:

Korea, Republic of

We designed a photo collection of , which is the opening exhibition of the Museum Korea-U.S. Samcheong. As a historical exhibition that looks back on the past 50 years of Korean photography, we follow in the footsteps of what institutional conditions Korean photography made history from 1929 to 1982.

We were directly inspired by the word ‘photo’ because it is an exhibition photo book that looks back on Korea’s photography history over the past 50 years. Black and white were actively used as design elements on the cover and interior of the book, using photographic techniques that are printed in the way of light and darkness. The exhibition title is ‘Inside Out’, so we used intuitive parentheses as graphic elements.

To express light and darkness, the paper on the cover was made in two versions: black and white. The black version is hot foil stamping with glossy black and glossy red, and the white version is hot foil stamping with pearl and glossy red. We printed it on matte paper so that the pictures of the past could be realized well. The book was tied with thread so that it could be fully unfolded and the back of the book was not adhered to.

We designed this book hoping that it will be a memorable book so that visitors to the exhibition can feel their feelings and thoughts about Korea’s photo history even after the exhibition. Along with the exhibition, the book will help follow the footsteps of Korean photography under what institutional conditions it has made history and will be a valuable opportunity to establish Korea’s photography history.

Over the years, we reviewed and organized the “LIMB Eungsik’s Scrapbook,” the largest archive of Korean photographers owned by Museum Hanmi. Based on this, we collected and organized photo materials with the help of various related organizations, bereaved families, and writers. Through this, we found the lost link in Korean photography history and filled the gap in the “scrapbook.” These efforts will serve as a foundation for academic attempts to establish the history of Korean photography.

The biggest goal is to understand the purpose of the exhibition while following in the footsteps of the institutional conditions in which Korean photography has made history and to convey its meaning well in the photo book. Also, since it is a photo book, We wanted to find a design methodology so that the techniques and elements of photography could be expressed in the book, and the two elements of ‘light and darkness’ presented a great direction.

hej

Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.

We encourage designers and architects to share their best projects with the rest of the world so as to inspire the next generation and gain global recognition.