by Alexander Shorokhoff
ARCHITECTURE & DESIGN COLLECTION AWARDS 2022
Luxury Watch Design Built
|Designer / Architect:||Alexander Shorokhov|
|Design Team:||Alexander Shorokhov, CEO and designer of the company and of the submitted watch SHAR.|
DescriptionWORLD NOVELTY: SHAR The first absolutely round wristwatch by Alexander Shorokhoff. The spherical shape is encountered everywhere: in nature, in technology, and even in art. The shape approaches perfection – without edges and corners, but also without beginning and end. The form fascinates many artists and technicians to new art objects or technical discoveries. Alexander Shorokhov was also fascinated by the shape of the sphere and created his new watch “Shar” in an absolutely round shape. Synonymous with the shape of the watch is also its name, which was not chosen by chance. Translated from Russian, it means “sphere”. The case and the front glass are united in the shape of a sphere. In order to connect the bottom and the body of the case without additional edges and holes, a single-screw design was developed. The screw is located in the center of the caseback, connects the two parts in a waterproof way and also has a hemispherical shape that matches the overall shape. The sapphire crystal is perfectly matched to the spherical shape and blends almost seamlessly with the case. The lugs are also made of small spheres and hold the strap to the watch with the help of a bar. Either a steel bracelet or a leather strap can be used here. Inside the watch ticks the Swiss movement ETA.2671 with automatic winding. The rotor of the movement is hand-engraved, as usual for Alexander Shorokhoff. The dial comes in a variety of finishes, optionally hand-engraved with floral motifs and finished with rhodium, mother-of-pearl, blue river stone or malachite. The result is a world first: the first absolutely round wristwatch by Alexander Shorokhoff. In any case, it is a bold step of the designer Alexander Shorokhov, who wants to go into the new and future. Whether it is an art object, the wearer or viewer will decide. But that’s exactly how this watch was designed. With a price of 1730 euros, this exceptional piece of jewelry is more than well calculated. With a limited edition of only 30 pieces, the “Shar” ball watch is dedicated to the 30th anniversary of the manufacture.
For 30 years, Alexander Shorokhoff has stood for fascinating design innovations with intricate craftsmanship. Carried by the philosophy “art on the wrist”, the watch designs break with all guidelines. Alexander Shorokhov personally develops the design for his creations, but the direction, colors and shapes are rooted in classic modernism. Each watch features a hand-engraved, refined and precise movement and is made unique by high-quality craftsmanship. The uniqueness and extraordinary creativity of the models is incomparable and increases the value of each watch. The handmade unique pieces of the family-run watch manufactory stand for courage, innovation and art in high-quality elaboration.