LUXIA

by hej

ARCHITECTURE & DESIGN COLLECTION AWARDS 2022

Silver Winner

Brand Identity

Professionals Category

Designer / Architect: Kim Sunghoon
Studio: hej
Country: Republic Of Korea
Copyright: Kim Sunghoon

Description

We designed the brand of LUXIA, the bold creator of Korean luxury residential culture. Light reminds us of the source of life that transcends everything. Light drives out the darkness, lengthens the day, gives warmth, and makes fun attractions. LUXIA takes notice of the potential of the place and quickly reads the changes of the times to present an intelligent lifestyle for the noble few with sophisticated, high-end tastes. A high light leading the high-end residential culture of Korea. The bold creator LUXIA. The symbol of Lucia compares the growing figure of Lucia to the ring of a tree to convey its meaning. The four lines that form the symbol and make up the night frame with the golden ratio of 1:1.618, each represent an insight into the location, the composition of an interesting and original space, the beautiful perfection of the details, and the design of a three-dimensional and differentiated experience.

hej

Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.

We encourage designers and architects to share their best projects with the rest of the world so as to inspire the next generation and gain global recognition.