ETERNO Brand Book

by hej


Bronze Winner

Publications and Advertising

Professionals Category

Designer / Architect: Kim Sunghoon
Studio: hej
Country: Republic Of Korea


We designed a Brand Book for ETERNO CHONGDAM, the High-End-Apartment in Korea. ETERNO CHONGDAM, located in Cheongdam-dong, is located along the Han River, so you can see the Han River and Namsan Mountain. Famous singer IU purchased it and became famous and became known to the public. It is the first design in Asia by Spanish master Rafael Moneo, who won the Pritzker Architectural Prize, the Nobel Prize in architecture, and you can feel the dignity of the High-End-Apartment allowed only for 29 households. We wanted to actively apply the golden ratio and light, which are the main points of architectural design, as the design elements of the brand book. We applied the golden ratio of 1:1.618 as the size and design ratio of the book, and we made holes in paper to show the elements of light and actively used images related to light.


Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.

We encourage designers and architects to share their best projects with the rest of the world so as to inspire the next generation and gain global recognition.