Saffron Grotesque
by Paul Robb
ARCHITECTURE & DESIGN COLLECTION AWARDS 2022
Gold Winner
Typography
Professionals Category
| Designer / Architect: | Paul Henry Robb |
| Studio: | Salt & Pepper Snc |
| Country: | Italy |
| Copyright: | Paul Henry Robb |
Description
Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.
Paul Robb is a Creative Director and Type designer with over 25 years of experience, and is a Professor of Graphic design at the University of Perugia, and a Professor on the MA Brand design course of the Academia of Perugia. Since 2000 he is Creative Director for Salt&Pepper an award-winning multidisciplinary contemporary graphic design studio focused on transforming brands and businesses. Expressiveness and authenticity are the basis of his work which is completed with a balanced fusion of creative design and technology. In 2020 he started S6 Foundry which develops creative fonts by designers for designers. Based in Italy
