Andaz Prague

by Brime Robbins

ARCHITECTURE & DESIGN COLLECTION AWARDS 2022

Silver Winner

Hotel Interior Design Built

Professionals Category

Designer / Architect: Interior Design: Brime Robbins, Architect: UBM
Studio: Brime Robbins
Design Team: Brime Robbins: Maria Brime & Garrett Robbins Lighting: Preciosa Carpets & Rugs: Alarwool Bespoke Joinery/FF&E: Wolte; Viriato Sanitaryware: Aliseo and Hansgrohe Fabrics: Delius, Holly Hunt, Lelievre, Dedar, Majilite, Kvadrat, Taffard, Gabriel, Spradling Wallcovering: Arte, Texdecor, Phillip Jeffries, Wood: Custom-Dyed Oak, Tabu Veneers Floor Tiles and Tabletops: Florim Furniture: Torre 1961, Essential Home, B&B Italia, SP01 Design, Capital Collection, Ligne Roset, Gubi, Moooi, Sovet, Mezzo Collection, Moroso, Poltrona Frau, Potocco, Very Wood
Country: Czech Republic
Copyright: Photography: Hospitality Builders

Description

Briefed to design all guest room types and public areas, key operator practicality elements need to be factored in to ensure the spaces are consistent with a hotel guest experience. All spaces needed to be carefully curated to channel the Andaz ethos that whatever the guest encounters are to be beautifully crafted, bespoke and elegant. The design embarks on a journey through Czech myths and legends. All Czech people have a deep and childlike connection to these stories, and by focusing on them as the core of the concept, the hotel becomes an iconic, personal part of the city. There were restrictions from the Prague Heritage Society on what could and couldn’t be done in the renovation process, yet the brief was clear to still create a fresh, modern lifestyle design, reflective of the more disruptive, exciting Andaz brand. Restricted by all flooring having to be chevron or herringbone, all flooring was then custom stained with a unique, never seen before, pink hue bringing it to life and creating a unique, Andaz experience. All metal was a custom-colored warm bronze to augment the traditional brass of the former building. All spaces were carefully curated to channel the Andaz ethos for beautifully crafted, local and bespoke elements. Native woodworking culture was brought to life through elaborately panelled wood bar with old-world nailheads arranged in Czech patterns, hand-laid marquetry depicting mythical characters inside the lifts, and traditional Bohemian wedding gown patterns laser-cut inside guest room armoires. The design offers grand opportunities in public and circulation areas to have not just one experience but many, and presents areas where the guest can stop and feel a sense of wonder. Personalities from Czech stories emerge from the walls of every guestroom corridor in sculptural white forms, as if the renovation of this esteemed building awoke the legends sleeping within. Exciting the guest, creating visual and emotional interest and providing meaning to the design that is remembered well after the guest checks out. Simultaneously, these design elements become a form of integrated art, and harmonize with the interiors and the overall architecture seamlessly. Cast bronze Golems peek around mirrors, legendary lion heads in bronze and plaster wink at guests from table bases or above the headboards, and blush colors match infamous Libuse’s cheeks and lips – all unifying the mythical with the real. Anchoring different micro experiences around the hotel, guests are encouraged to move and learn about the local culture. Throughout their journey, guests are encouraged to take moments to immerse themselves in their surroundings and enjoy getting to know Bruncvik and his white lion as they emerge from the walls to guide the way, whilst appreciating the legend of Libuse, who dreamt of the city of Prague; a city that would touch the stars. Fusing local culture with world-class design, Andaz Prague unveils a compelling story through design, celebrating “pauses” in the narrative, causing guests to stop, reflect and engage with details of the design, truly connecting on a personal level.

Brime Robbins

The brief was to produce a luxury lifestyle 5* design that could adhere to Hyatt’s brand guidelines for the Andaz brand but still create guest rooms and spaces with a striking sense of place. It was clear that both Ownership and Hyatt wanted an elegant and sophisticated hotel with imaginative and surprising elements. Known to locals as ‘Sugar Palace’, the owners were clear they didn’t want a story about sugar for this listed, heritage building in the heart of Prague – so it was pertinent to move away from that to create a new story and identity for the building.Briefed

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