Anselm Kiefer: HERBST


Architect / Designer:
Studio:
Design Team:
Ham Sunjae / HEREDIUM Director
Country:
The HERBST exhibition, the first solo exhibition in Korea by German contemporary art master Anselm Kiefer, will be held at Daejeon Heredium. The exhibition “HERBST” by Anselm Kiefer, a world-renowned modern art master and neo-expressionist artist, offers a vivid image of autumn, starting with three poems by poet Rainer Maria Rilke: “Autumn Day,” “Autumn” and “The Last of Autumn.” Anselm Kiefer loved poetry to the point where he wanted to be a poet, and even after choosing the path of an artist, he has been making works by referring to various poems. Anselm Kiefer’s work, which drew attention from the art world by showing a bold gesture to look directly at Germany’s history after World War II, can be found at HEREDIUM, the site of the Daejeon branch of Oriental Development Co., Ltd., a place of exploitation during Japanese colonial era. In order to express the world of Anselm Kiefer’s work and the exhibition at a place that represents the Japanese colonial era, we selected the paper that best represents it and sized the book. Based on the concept expressed in the book, the exhibition was completed by applying it to posters, leaflets, and exhibition graphics.
hej
Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.