Architect / Designer:
Studio:
Design Team:
Campaign Photographer: Anna Daki.
Talent: Jada Joyce
Artdirection and Styling: Anouk Jans
Photographer: Nagender Chhikara
Copyright:
Country:
NOMAD_One of a kind design rugs, bringing sustainable interior pieces into fashionable homes.
Here at Nomad, we believe in innovation, in pushing boundaries and redefining the image of re- and upcycling in the interior industry. Our goal is to
create design products with a special feel, a unique look and a meaningful story, all the while supporting our weavers in India, who turned into family after
working together since years.
We are inspired by faraway places, travels around the world and a nomadic lifestyle. We create interior products that tell stories of forgotten wonders
and bring a magical new energy into homes, boutique hotels, restaurants, offices and even galleries and other locations where people come together to
enjoy and to create.
Our Nomad rugs bring sustainable interior into fashionable homes and pair inventive craftsmanship from India, with timeless European design.
Made out of candy wrapper from the Himalaya mountains, united with new wool and turned into a magical rug woven in a small town in India, the Nomad
carpets create a new standard of design for conscious consumers and open a new perspective on the aesthetic of recycled materials which, no doubt, are
the materials our future is made of.
>>Our journey may sound as a tale from one thousand and one nights, but it is actually very true.<<
It happened one day at the Himalaya mountains, that a german woman, who traveled through the region, saw local farmers who bundled up
their hay bales with brightly-coloured strings. She stood there, surrounded by nothing but nature, fascinated by the rays of colour and light and wondered,
what the strings might be. As she came closer, the structure of the strings got clearer and just when her hands closed around the luminous, silvery glowing
strings, she realised, that they were made out of recycled sweet wrappers. They were hanging on nearly every small, corrugated iron-roofed home, dancing
in the wind. And what was nothing more than useful waste to the farmers, was a piece of magic to the german woman, who could not resist to take the
rainbow coloured pieces home.
She traveled further, even to India, and searched for many years, until she found a weaver, who could make a magical rug out of her magical fibres, brought
from far, far away. In a traditional Indian weaving mill, the till then unregarded, raw material was processed and combined with plain new wool in every
possible color. And as the materials united, the german woman and the weavers proved all the doubters wrong, who thought that a precious rug could
never be made out of a discarded good. The german woman returned to her home in the cold north, with rugs shining like the surface of rippling water, and
people still tell the story of the rugs, that looked like sunrise and sounded like the wing beats that one hears, sitting on the steps of the enchanted temples.
That german woman is called Jutta Werner and this is the fulfilment of her dreams: NOMAD
NOMAD
NOMAD is producing and selling rugs. An awardwinning brand focussing on ethics and the uniqueness of products.
>> Candy Wrapper Rug << is a new archetype of carpets.
JUTTA WERNER IS AN EXPERIENCED AMBASSADOR of meaningful, long-lasting design in the field of interior design. Known for enchanting viewers through simple yet intriguing elements with a subtle narrative in every detail, the interior and product designer is a true innovator. Her work is characterized by a holistic
concept and a wonderful, distinctive harmony –strengthened in more than two decades of experience at Dedon, Ligne Roset, Vorwerk and others.
As the founder and visionary of NOMAD, the awardwinningdesigner is now dedicated to establish the Hamburg-based label as a lovebrand that not only sees
customers and weavers as its family, but above all understands respect as part of its DNA.