Platinum Winner of the Architecture & Design Collection Awards 2023

Dough Club Restaurant

Conceptual Design
Interior & Workplace Design

Architect / Designer:

Aljohara Beydoun

Studio:

Ink Design

Design Team:

Aljohara Beydoun, Anan Azhar, Shaden Meer

Country:

Saudi Arabia

The Dough Club is not just a pizzeria; it’s a haven for the dreamers, the warm yet emotionally unavailable, the carb enthusiasts unafraid to push the boundaries of pizza. This space caters to the fluid and the tech-fluent, those with a three-second attention span, transforming from a dough-centric sanctuary by day into a vibrant pizza club by night. The design concept aims to capture the essence of this unique culinary haven, fusing warmth, experimentation, and dynamism.

The interior design of The Dough Club embraces fluidity in every aspect. The layout features organic, flowing lines, avoiding rigid structures. Curved booth seating creates a sense of movement, inviting patrons to experience the space in a dynamic and unrestricted manner. The dough-making process is seamlessly integrated into the design and space, with the counter itself reflecting the pliable and malleable nature of the pizza dough. Juxtaposition is a guiding principle, blending seemingly contrasting elements to create a visually stimulating environment.

During the day, The Dough Club transforms into a cozy and inviting pizzeria, creating a warm and welcoming atmosphere for patrons to enjoy a relaxed dining experience.

The comfortable and inviting daytime ambiance at The Dough Club is achieved through a thoughtful combination of natural light, natural materials, an open kitchen concept, whimsical artwork, and an overall casual atmosphere. These elements come together to create a space where patrons can unwind, savor delicious pizzas, and enjoy the unique charm of this inviting pizzeria.

As the sun sets, The Dough Club undergoes a metamorphosis into a vibrant pizza club. Dynamic lighting takes center stage, transitioning from the warm daytime glow to energetic, pulsating hues that create a lively, club-like ambiance. Neon accents and LED strips add a modern and playful touch to the environment.

Ink Design

We are a multidisciplinary design studio with a strong conceptual ability to merge art, design, and science. Our inspiration is deeply rooted in our identity as we always aim to create means of a dialogue between our past and future. We at Ink always look for means of innovation and unique creations that reflect our clients’ dreams and needs. The combination of art, poetry, and science formulates the basis of our design philosophy.

At Ink Design, we believe in the power of storytelling through design. Our solid foundation in literature and design allows us to craft narratives that go beyond aesthetics, delving into the essence of our clients’ visions. We see each project as an opportunity to create a meaningful dialogue between the tangible and the intangible, blending the poetic with the scientific, and the historical with the futuristic.

We encourage designers and architects to share their best projects with the rest of the world so as to inspire the next generation and gain global recognition.