We designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book, 《Moment by Moment, We Say ‘No Concept But Good Sense’》, which contains the record of the 10th anniversary since its launch in 2011. While interviewing the two founders of 87MM, who were fashion models, We learned the story of how they made clothes. We wanted to convey the story of their 10 years of making clothes in a book. We came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, We designed fonts, and We designed books using these fonts. Through the brand book, we designed to tell the public who likes 87MM, Korea’s leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87 MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.