Platinum Winner of the Architecture & Design Collection Awards 2023
Architect / Designer:
Kim Sunghoon
Studio:
hej
Country:
Korea, Republic of
Hangeul is a unique and scientific character representing Korea. In December 1443, King Sejong created Hangeul, which means the right sound to teach the people, and became the Korean writing system. It is a phonemic character consisting of 14 basic consonants and 10 basic vowels in modern standards. It can be combined with consonants and consonants, vowels, and vowels to form a new type. When used, it is also collected and written, so that a letter has a syllable characteristic that represents one syllable. In order to encourage the spread and research of Hangeul, October 9th is designated as a national holiday every year. It was intended to express the combination of consonants and vowels geometrically through the word “read-write-speak,” a letter that is easy to learn, can express various sounds, and expresses its beauty in a geometric form. Through this, I would like to show that Hangeul is a scientific letter that is easy to read, write, and speak.
hej
Brand Design Studio hej is working on graphic design with a brand based on typography. Starting with graphic design, we are interested in using various visual languages such as images and digital as a means of communication and are working on brand experience design by considering methodologies for customers’ journey from brand birth to expansion. In addition, we are attempting and conducting a wide range of tasks beyond the boundaries of design in various fields, including graphic design, editing design, exhibition design, information design, signage design, and brand design.